Inbound Marketing Blog | 3P Creative Group

5 Inbound Marketing To-Dos You Should Check Off Before Microsoft Inspire

May 24, 2017 Hannah Eisenberg

With Memorial Day just around the corner, July 9th is coming up awfully fast. Especially, f you are the person tasked with doing the marketing and organizing your team's attendance to Microsoft's annual worldwide partner conference 'Inspire'. 

By now, you have probably booked your flights and hotel rooms and submitted your booth designs for approval if you are exhibiting

But there is so much more you can do to get your website, blog, and social media ready for the conference. Most companies, that exhibit at a major tradeshow will spend around $25,000 including the cost of the booth, travel expenses, swag and other related costs. As a marketer, it is your job to ensure you get the most out of this important conference.

And if you are wondering what you need to do, don't worry. Here are the five must-do things before you head out:

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Google AMP On HubSpot: How To Take Advantage Of This New Feature

April 27, 2017 Jeremy Eisenberg

A few weeks ago, I was planning a family trip for my mom's birthday. I scoured countless websites — mostly on my phone as I was waiting at my kids' gymnastic practice, for my dentist appointment or whenever I could grab a few minutes.

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5 Essential Stats You Can Now Track With The HubSpot Email Analytics Dashboard

April 21, 2017 Hannah Eisenberg

If you have you ever spent seemingly endless hours writing, editing, and revising a single email, you probably have asked yourself if all the effort is really worth it. 

I am with you. I still get the jitters. Even after having sent more than a hundred thousand emails in the name of my clients in the past 5 years, I still triple-check everything and hold my breath as I click "Send".

Once the send button is hit, there is no turning back! And then I wonder: How many of these hundreds or even thousands of people I am sending this to will actually take the time to really read it? I give it a few minutes and then check the analytics. How many people opened the email? How many clicked the CTA? And how many will unsubscribe?

This question isn't rhetorical anymore, because now there are answers! With the new HubSpot Email Marketing Dashboard, you can not only see how many people have opened your email, but also dive deeper into who clicked on what link, how many recipients read the email versus only skimmed the text.

Today, I want to walk you through five email marketing statistics you should be tracking every month as part of your inbound marketing program using HubSpot.

(And if you are not yet using HubSpot, contact me, and I will set you up a trial and walk you trough it!)

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Ready or Not — #AI Will Change Your Marketing & Sales

February 23, 2017 Hannah Eisenberg

I distinctly remember reading "War of the Worlds" in school.

I loved reading about how Martians invaded Earth and how people reacted to machines taking over the world.

However, I was even more fascinated to hear about the real mass panic that was caused on October 30th of 1938 after the radio play was performed by a theater group in the form of a news broadcast. Thousands fled their homes because they thought the world was coming to an end.

Now, there is a similar angst going around.

No, people are not actually fleeing their homes this time because, unlike in H.G. Wells' book, these machines came quietly into our homes. We've welcomed them as friendly helpers — washing machines, computers, and even self-driving cars. But it has gone far beyond that already.

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Top 5 Challenges Modern Sales Teams Struggle With & How To Tackle Them

December 21, 2016 Hannah Eisenberg

When I started my internship at one of the largest software companies in the world back in 2000, my manager gave me a tour of the office facilities. As we passed through the floors with the salespeople's offices, you could feel the tension in the air.

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How To Create A Waterproof B2B Content Strategy For 2017 In Half A Day

December 15, 2016 Hannah Eisenberg

May I ask you a direct question?

How do you feel about your content marketing efforts in 2016?

If you are like most B2B marketers, you probably feel a little better about it than the year before. 

According to the Content Marketing Institute/MarketingProfs’ B2B Content Marketing 2017: Benchmarks, Budgets, and Trends Survey, 45% of North American B2B marketers felt somewhat more successful and 28% felt about the same regarding their content marketing efforts compared to a year ago.

However, only 17% of the respondents were confident that they were much more successful!

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[Data] 2016 Sales Priorities for IT and Software Companies

December 07, 2016 Hannah Eisenberg

Now with Thanksgiving and all the Black Friday / Cyber Monday Week craziness behind us, the end of the year is fast approaching. Every year, when things calm down between Christmas and New Years, I like to take a step back and reflect upon the last year. What has worked and what hasn't? And as a result of that, I think about my priorities for the next year.

Whether you are similarly inclined or simply want to understand what has moved IT and tech companies in 2016, a great way to start is to take a closer look at the HubSpot State of Inbound Report of 2016 (you can download a full copy of the report here).

I pulled out some of the key stats around marketing and sales priorities in the tech industry. 

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5 Surprising Ways To Spend Your Left-Over Marketing Budget To Drastically Boost Your Marketing Success in 2017

December 01, 2016 Hannah Eisenberg

It's official — there are just a few short weeks in 2016 and 2017 is going to be a big year for your company.

But in order to keep your marketing budget from shrinking next year, you need to make sure to spend all left-overs.

However, since more and more CMOs and marketing directors will have to proof a return-on-investment to show that they spend theor budget wisely, blowing it on a random paid search campaign is just a waste of money.

So what to do? Simple! You invest it in something that will give you a head-start for 2017!

Depending on how much money you have to spend and what your goals are for 2017, there are many things you can do — for example, you could optimize your existing blog posts for lead generation and search engine optimization (~$1,000), you could design an infographic (~$750) or test new call to actions for your website (~$50/CTA). For more ideas check out this blog post by HubSpot for even more possible end of year action items

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How HubSpot Uses Service Level Agreements To Align Marketing & Sales

November 28, 2016 Hannah Eisenberg

If you are a HubSpot sales manager, you will get an email every night from your friends on the marketing team. This email includes a chart outlining how marketing is performing against its monthly goal to deliver a pre-defined number of quality leads. The underlying strategy and alignment of the two teams that results from this shared information has been a major contributor to the company's growth in the past six years!

If you have been following Hubspot, the #1 marketing automation solution worldwide, for a while, you will know that the company is somewhat fanatical about their growth! Only a few weeks ago at their yearly Inbound conference, the founders of HubSpot, Dharmesh Shah and Brian Halligan, shared with an audience of 19,000+ marketers, sales people, journalists, and agency partners that HubSpot is now helping 21,000 customers in 90 countries to grow using inbound marketing, lead generation, and sales enablement. 

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5 Reasons Why Requesting Web Design Proposals Will Set You Up To Fail

November 21, 2016 Hannah Eisenberg

Does this sound familiar? It is Friday afternoon; you are ready to wrap up your week, and your boss walks into your office, saying: "Oh, I forgot! We must get our website redone asap! Can you quickly call up some web design companies? Just get five proposals including pricing and then we can decide at the team meeting on Monday which we should go with."

Sound familiar? However, you know, it is not that easy. Finding a website company that is good is difficult enough.

However, shopping for a website redesign is like shopping for a new car — but hopefully without the pushy salespeople. You might not need to get the prettiest or fastest car, but there are significant differences between an oversized flatbed truck, a used family minivan, or a sleek city-ready hatchback. So what you are shopping for really depends on what you need. 

As with shopping for cars, the type of website you need depends on your goals and needs — and therefore you will need to find a web designer who really can help you achieve those. 

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