It's official — there are just a few short weeks in 2016 and 2017 is going to be a big year for your company.
But in order to keep your marketing budget from shrinking next year, you need to make sure to spend all left-overs.
However, since more and more CMOs and marketing directors will have to proof a return-on-investment to show that they spend theor budget wisely, blowing it on a random paid search campaign is just a waste of money.
So what to do? Simple! You invest it in something that will give you a head-start for 2017!
Depending on how much money you have to spend and what your goals are for 2017, there are many things you can do — for example, you could optimize your existing blog posts for lead generation and search engine optimization (~$1,000), you could design an infographic (~$750) or test new call to actions for your website (~$50/CTA). For more ideas check out this blog post by HubSpot for even more possible end of year action items.