A few weeks ago, I was planning a family trip for my mom's birthday. I scoured countless websites — mostly on my phone as I was waiting at my kids' gymnastic practice, for my dentist appointment or whenever I could grab a few minutes.
This morning I read a very interesting blog post by HubSpot on how they increased their organic website traffic by more than 50% by auditing their website and tweaking their technical search engine optimization.
And I couldn't agree more: Technical SEO is something we have to keep working on regularly. But most of us like to avoid thinking about it as it is a tedious and boring job weeding through the 301 redirects, backlinks, and 404 pages to present a clean and easy to crawl website to search engines.
We will deal with it once and then push it to the back of our minds. We will deal with it one day — you know, when we have time... But it slowly decays. It becomes messy, unorganized, and therefore, less effective.
In just a few days, on April 21st to be precise, Google is going to significantly alter their ranking algorithm based on how mobile friendly your site is. Having a proper mobile site has probably been a ranking factor for a while already, now it will be a "major" factor, positive or negative.
I have to admit, the whole who-was-first-the-chicken-or-the-egg situation is intriguing to me.
About a year ago, I wrote a snazzy little blog post called How to Add Picasa Albums to Your WordPress Site in Under 2 Minutes. It is useful and interesting. I know that because every day people read it.
Do you remember Oreo's You Can Still Dunk in the Dark Tweet during the SuperBowl Blackout? This tweet was retweeted almost 15,000 times. The company received thousands of new Twitter followers and nearly 20,000 new Facebook likes.
If you are like most farmers (at least in a region where winter is cold), you use the wintertime to order seeds, get your crop schedule in order, get your equipment repaired, your books done, and the next year's CSA memberships sold. You might attend some conferences and you also talk to your vendors.
When James W. Marshall found gold on January 24th, 1848 in at Sutter's Mill in Coloma, CA he had no idea that 300,000 more gold-seekers, called "forty-niners" would come to Califonia to make quick money. Some lucky ones made a fortune, most barely survived.
Choosing the right digital marketing agency is hard. Especially, when there is no really hard and fast way to compare them all.
Unless, you have been living under a rock for the past few years, you know creating valuable, fresh content for your website is the key to attracting more visitors to your website. But did you know, that if you don't know what you are doing, you can actually do more harm than good?