Why I Blog

By Hannah Eisenberg - October 07, 2014

Hannah EisenbergThis might be a little surprise today, but today I am doing something different: I am participating in a blog hop. A blog hop is where a group of bloggers get together and write about one topic and the reader hops from one blog to the next. It is a nice way to connect with other bloggers and readers.

When my talented friend Jennifer from Sewplicity invited me to join a blog hop, I was at first hesitant - I am not a sewing blog and you are seasoned marketers that are used to read about landing page optimization or blogging mistakes and how to avoid them.

But then I thought it would be interesting for you to learn a little bit more about me as the person behind the blog, what I am currently working on, why I am writing this blog and how my writing process looks like.

So I hope you find this interesting.

Remarkable writers can write in their headsWhy I blog?

Writing has always been part of my life - I remember writing my first attempt of a short story when I was 7. I wanted to become a Journalist for the longest time but decided that a double degree in computer science and marketing was a safer choice. Lucky for me, I spent 10 years at SAP Global Marketing and Corporate Strategy writing for some of the brightest and smartest people in the industry, including the SAP Executive Board and SAP Supervisory Board.

But writing is more than my job; it's a way to creatively express myself.

I find myself often in daily situations and I start writing in my head. Full blog posts. Or I restructure a website's content first in my head and then on paper. According to Demian Farnworth, that is a sign of a remarkable writer - but I'll let you be the judge of that.

When I left my job at SAP, I knew I wanted to use my words to make an impact; to help marketers to do better at what they do best.

And, of course, let's be honest! I blog to drive traffic to my website: I was able to grow my blog traffic by 266% within the past 6 months and even more importantly, I get almost 10 times as many leads per month from my website!

What am I working on?

Inbound 3D BookI have just launched this week some significant projects: The Complete Beginner's Guide to Inbound Marketing and The Farmer's Fall Marketing Resource Kit. The rest of this week I will write about how to create awesome landing pages and how to use event marketing to increase customer loyalty.

The next few days I am taking off to regroup a bit, look back on the past 6 months and look ahead. I will allow myself more time to make a piece of content truly remarkable and follow my passion.

I will also work on my editorial calendar. I have been so busy producing content that I neglected to edit it.

And then there is a project close to my heart - I am currently speaking to a large organization that tries to reduce poverty while changing the way we think about waste. I would love to create their marketing strategy and be part of their journey to changing the world for the better.

How does it differ from others of its genre?

There are thousands of marketing blogs out there to choose from. What makes our blog different and worth subscribing to?

Because we strive to help you as a marketer to adapt to all the new technologies and marketing methods. As a Certified Content Marketer and a Certified HubSpot Partner I cut through the social media noise and content marketing clutter and sort out what you really need to know to get better at what you do every single day.

And because we care about each of our readers. We are not one of the anonymous huge marketing blogs out there. We love to have a conversation with our readers.

How does my writing process work?

I have to start writing in the morning. I sit in my writing chair with a fresh cup of coffee right by a huge window overlooking our office veggie garden. I enjoy the quiet and once it gets busy or I feel I need to tune out a little bit more, I listen to the same Pandora station every time.

Now that I am ready to write, how I will start will vary by what I am about to write.

If I am writing a more substantial piece of content such as an eBook or a white paper, I start by mapping out the content on paper first (I use the IKEA recycled paper roll and my kids markers for that). This outline will go through several iterations until I am able to put it precisely and clearly into words. Usually, I will think through the structure before I start writing, or start right away a blog post outline.

For blog posts, I usually first write a working title and a draft introduction first before I map out the blog post outline. Then read it back over and see if I am going in the right direction with my blog post. I often times feel very strongly about something that comes up while I am writing and I don't want my content to be two points being muddled together. I might take a different direction than originally intended or decide to flesh out the body of the blog post, write the outro and then go back and edit the intro and the headline.

And that's it.

Why do you blog?
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