We are officially pumped! It is finally summer, vacations are booked and planned, kids are off to camp and Inbound 2015 is just around the corner. If you have been in Boston last year, you are probably just as excited as we are!
If you haven't been, let me catch you up. Inbound 2015 is HubSpot's annual user and partner conference. I believe this year they are expecting 13,000-15,000 of the brightest inbound marketers worldwide to attend.
It is a massive conference - packed to the gills with learning and networking opportunities. But before I go on rambling, here are the top ten reasons you should go:
- Incredible Learning Pre-Conference Opportunity. The learning already begins before the conference. The half-day or full day workshops are intensive programs to get you up-to-speed on the best practices of Inbound Marketing. The trainings, available are Inbound Methodology, Inbound Content, Lead Generation, Inbound Email, Social Media Strategy, Account Targeting Strategy, Agency Bootcamp and COS Design and Development. They are an additional fee, but it is well worth the money.
- Stay current with latest Inbound Marketing trends. It is so easy to get stuck in a rut and take care of daily todo's -- leaving no time to read in-depth articles on how Inbound Marketing is developing. But it changes daily - Google rolls out new algorithms, what worked yesterday in social media is getting today only stifled yawns. Taking a few days to regroup and learn is something everyone should do once in a while.
- Get inspired. Last year when we came home from Inbound, we took a couple of days to soak it all in. It was exciting to see the keynote speakers, but hearing it from people like Sam Mallikarjunan, was incredibly inspiring.
- Hear it from Seth Godin himself. Seth Godin is a world-renowned marketer, best-selling author, entrepreneur, and celebrated public speaker. You might know him from Linchpin, Tribes, The Dip and Purple Cow. He also spoke as one of the keynote speakers at Inbound 2013.
- Expand your skill set. Every now and then it is good to come out from under your rock and explore your surroundings. I know you don't mean to, but daily to-do's keep chasing each other and you can simply not catch a break to learn more about a topic you are not very familiar with.
- Meet fellow marketers. Networking at a conference is a great way to learn more about what problems your peers are struggling with, how they solve them and where they are heading next. The connections we have made last year were incredibly valuable and we are in contact with many of them.
- Network with HubSpot customers, partners, and employees. Getting a glimpse behind the HubSpot scenes is not only inspiring but incredibly exciting. I admit, I am a little nerdy when it comes to learning, but meeting Nick Sal from the HubSpot Academy team was one of the highlights of last year's Inbound conference.
- Use it for team building. Telecommuting and virtual teams have become increasingly common over the past few years and collaboration and communication can sometimes suffer a bit. By spending time together and getting to know each other better, you will not only improve your team's performance but also encourage the sharing of ideas.
- Enjoy beautiful Boston. Even the biggest Yankee fan must admit, Boston is gorgeous. There is so much to do, see and explore - not that you will have so much time for sightseeing, but you could combine a trip to the Boston harbor (HAAbAAH) with a client dinner or team meeting.
- Meet Amy Schumer. And if you are still not convinced, maybe Amy Schumer can sway you. You might have seen the Emmy-nominated actress and stand-up comedian in the movie "Trainwreck" or from Comedy Central.
Are you going to Inbound 2015? If you are not sure yet, I definitely recommend you decide soon as hotel rooms are already getting booked up.
(To sweeten you the deal, we have arranged for a special discount for you: Get $50 off your All-Access Pass. If you are one of the first 5, you will get a free book and the first 10 receive VIP Seating at INBOUND Rocks! You have to use this special referral link and enter "3PCREATIVE" as a discount code.)