Today is the day. The day that has been coming for the past 2 years. The day, we rebranded Organic SEO Press into 3P Creative Group.
Back in 2012, when we chose the name Organic SEO Press, it reflected what we did: honest, white-hat SEO (we called it organic) and web design (mostly on WordPress). But in past 2.5 years, we have grown, evolved and expanded.
Now, we are not 2 people sitting on their dining table creating beautiful websites anymore (even though we still do that, just check out our new beautiful site).
We are a full-service inbound marketing agency, a HubSpot partner, and a thought-leader for sustainable marketing.
Our agency has grown significantly over the last 12 months. We are blessed to be able to help our clients spread their message and grow their profits while making an impact on our planet and society in general. And we wanted to have our name reflect that.
What Does 3P Creative Group Stand For?
We were clear about where we wanted to take our agency. But choosing a name is an entirely different animal. We literally considered hundreds of options, but out really stood out. (If you consider rebranding, check out this blog post for support.)
The name exemplifies what the agency stands for: "3P" stands for the “P’s” in triple bottom line companies (people, planet, profit); "Creative" symbolizes the innovative approach to marketing the team brings to the table.
Sustainability As A Company
We consciously decided as a company, we wanted to make an impact: through the work we do as well as to minimize our own carbon footprint.
In the past 12 months, we have made the following changes:
- We offset 100% of our carbon footprint through the CarbonFund.
- Our office is part of a local community supported agriculture program.
- Support local non-profits with pro-bono work.
- Reduced our electricity bill by using natural light.
- We have a raised bed vegetable & herb garden for recreation and fresh produce.
- We are currently in the process to become a B-certified corporation further cementing its commitment to sustainability.
Of course, the new branding has to come with a new website. It was essential, that it is clean, easy to navigate and focused on your needs. It was also important, to create a resource for you to learn more about inbound marketing, get inspired to become a more sustainable company and to interact with us more.
Over the next couple of days, we will be adding more resources to the learning center and we will be going back to our usual blogging schedule.
Thank you so much for your ongoing support!