Inbound Marketing Trends November 2014

November 30, 2014 Hannah Eisenberg 0 Comments

Inbound Marketing Trends November 2014Happy Post-Thanksgiving Sunday!

I wanted to start off this month's summary of Inbound Marketing trends by saying how thankful we are for every single one of you reading our blog posts, supporting us and working with us. There is no greater joy for us than helping you along your way and seeing you harvest what we have sown together.

Speaking of Thanksgiving, the holiday season is upon us and many businesses are under increased pressure to top last year's revenue and meet this year's performance goals. Don't despair, we have got you covered. This month we covered not only holiday marketing but also started a series of blog posts to set you up for success in 2015.

So, grab a cup of strong coffee and let's ease out of that tryptophan coma together.

The Holiday Season Prep Sheet for the Overwhelmed Marketer

Let's start off with the time sensitive blog posts first: Thanksgiving weekend holiday marketing! Even though Black Friday is behind us, this article includes interesting data and a Holiday shopping guide infographic for the coming super sale days ahead.

Time to read: 3 minutes

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5 Tips for Effective Holiday Email Marketing

It's officially December tomorrow and with that we enter the hot phase of holiday marketing. Did you know the average number of emails sent per week is 14.5? And that is only one brand vying for the attention and wallet of buyers. We compiled the most important advice on email marketing best practices based on what worked and what didn't in last year's holiday email marketing.

Time needed to read the blog post: 4 minutes

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How To Create A Waterproof Inbound Marketing Budget for 2015

Besides holiday craziness, November and December means for most marketers planning ahead for 2015. While we are busy spending the remainder of 2014's marketing budget, we are also hammering out a budget plan for 2015. Read this article to find out how to first set smart marketing goals to ensure you can measure the return of your investment and secondly create a waterproof marketing budget for 2015.

Time needed to read the blog post: 4 minutes

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2015 Inbound Marketing Budget: 5 Facts Your Boss Cannot Argue With

Now that you created your marketing budget, it is time to present it to your boss. Investing in inbound marketing can be scary if you do not have ROI of your own to go along with your arguments. Use these 5 facts from the State of Inbound Marketing Report to get you started in 2015 with Inbound Marketing.

Time needed to read the blog post: 6 minutes

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Why Content Marketing Matters [Infographic]

Content Marketing matters and most marketers have embraced content marketing in their routine marketing mix. However, some businesses remain hesitant. This blog post includes 10 tweetable quotes why content marketing matters as well as an infographic.

Time needed to read the blog post: 3 minutes

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How To Set Up An Editorial Calendar Your Team Actually Uses (SlideShare Presentation)

For effective content marketing, your team will need an editorial calendar. We tried many solutions, but despite best intentions, it always started to gather dust after a while. So, I set out to find a solution that would be always "open" and not stashed away in a folder or on Google Drive, integrates the entire team as well as clients, and freelance writers. I always wanted a better management of the entire editorial process to make content creation and publishing more smooth. And I found my solution: Meet Trello.

Time needed to read the blog post: 5 minutes

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What Richard Blais Can Teach You About The Power Of Language

What do pizza and storytelling have in common? Enter the world of Richard Blais and Hungry Games, a new Food Network show about how psychology and science impact how we enjoy and perceive food. In one of the episodes, the celebrity chef tries to double the price that people are willing to pay for a regular pizza just by using the power of storytelling.

Time needed to read the blog post: 3 minutes

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Phew, that was a lot. I hope you have a great rest of your Sunday.
Inbound Marketing Assessment

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