Images can tell you a story before a single word is spoken.
I love to use powerful, emotional images on the websites I design because people feel first and think second. Not only does our emotional brain processes sensory information in one fifth of the time our cognitive brain, we are also hardwired to pay attention to our emotions.
I used an image that evokes the feeling of awe, wonder and peace that you get when you visit a Montessori school. The girl's face expresses her emotions clearly as she is just about to figure something out.
2) Semi-flat Design Elements
Flat designs were made popular by Apple and Microsoft, introducing a new sleek and modern look. But they felt a bit... well, flat. Semi-flat designs still have that sleek look, but have some life breathed into them by adding a 3D effect with shadows.
Our friends over at Nextiny Marketing redid their website. They used semi-flat elements in their homepage design to support the message of their tagline. We used these designs in our Inbound Marketing Service page and will continue to integrate them in the future.
3) Rich Content Experiences For Visual Storytelling
Storytelling is a great way to engage your audience. It builds an emotional connection and it makes your content memorable.
If you have not seen the New York Times Snow Falls Article, I strongly suggest you check it out. It is a very long read, but it grabs your attention by bringing the dramatic and tragic story of the avalanche to life by fascinating storytelling and by visualising supporting information, like the topography of the mountains, the ski track, the groups route and the track of avalanche itself.
4) Better Typography
Just as an image, typography carries a sentiment. Some are friendly, like Open Sans, others are more playful, elegant, or straightforward.
The typography depends on the brand image, what medium is being used and what the text is used for. If you are choosing a font for a website, you should consider the devices and browsers that will display them, the readability on a screen and the load time. If your website has long text blocks, you should consider an easy-to-read, easy-to-load font.
I just adore the simplicity and clean shiny sleekness of the font. It is easy to read, flows well and it does not hold you back. Now read the copy.
You've got to admit, that is awesome copy right there! But it would only be half as good in a weird serif font! The marriage between the clean font and the bouncy, personal copy makes this stand out.
Check out this infographic by Coastalrepro.com mapping out the 2015 design trends for web and apps.
What design trends do you think continue in 2015?
Do you think bold images are going to dominate the web design this year? Are people going to get sick on flat design soon enough? Continue the conversation in the comments below.
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