I don't pay too much attention to trends. (Not that I dress as if I was stuck in the 80's, oh no. Hopefully, that will never ever be trendy again.)
I just follow my artistic instinct and, if given the choice, go for timeless designs rather jump on the latest bandwagon.
But when you mere hours away from launching your brand-new website that you worked hard for several months, you get a little sensitive to the issue of design trends.
Well, last week, after all was said and done and we were just getting ready to launch, I decided to catch a break and checked out the latest blog posts in my inbox. And of course, there it was: "8 Design Trends to Watch in 2015" including an infographic.
And I loved what I saw!
1) Beautiful & Huge Images To Draw You In
Images can tell you a story before a single word is spoken.
I love to use powerful, emotional images on the websites I design because people feel first and think second. Not only does our emotional brain processes sensory information in one fifth of the time our cognitive brain, we are also hardwired to pay attention to our emotions.
Example: Jewish Montessori Society
I used an image that evokes the feeling of awe, wonder and peace that you get when you visit a Montessori school. The girl's face expresses her emotions clearly as she is just about to figure something out.
2) Semi-flat Design Elements
Flat designs were made popular by Apple and Microsoft, introducing a new sleek and modern look. But they felt a bit... well, flat. Semi-flat designs still have that sleek look, but have some life breathed into them by adding a 3D effect with shadows.
Example: Nextiny Marketing
Our friends over at Nextiny Marketing redid their website. They used semi-flat elements in their homepage design to support the message of their tagline. We used these designs in our Inbound Marketing Service page and will continue to integrate them in the future.
3) Rich Content Experiences For Visual Storytelling
Storytelling is a great way to engage your audience. It builds an emotional connection and it makes your content memorable.
Example: New York Times Snow Fall
If you have not seen the New York Times Snow Falls Article, I strongly suggest you check it out. It is a very long read, but it grabs your attention by bringing the dramatic and tragic story of the avalanche to life by fascinating storytelling and by visualising supporting information, like the topography of the mountains, the ski track, the groups route and the track of avalanche itself.
4) Better Typography
Just as an image, typography carries a sentiment. Some are friendly, like Open Sans, others are more playful, elegant, or straightforward.
The typography depends on the brand image, what medium is being used and what the text is used for. If you are choosing a font for a website, you should consider the devices and browsers that will display them, the readability on a screen and the load time. If your website has long text blocks, you should consider an easy-to-read, easy-to-load font.
I just adore the simplicity and clean shiny sleekness of the font. It is easy to read, flows well and it does not hold you back. Now read the copy.
You've got to admit, that is awesome copy right there! But it would only be half as good in a weird serif font! The marriage between the clean font and the bouncy, personal copy makes this stand out.