Jennifer is not only a great designer for replacement high chair covers, she is also a smart business woman and a creative blogger. Her high chair covers are so good, she was even asked to be on the Katie Couric Show.
Starting with a clean slate
When she asked me to create her new website, her old website looked like two completely separate websites depending on what page you clicked, did not have her Etsy shop integrated and the ordering process was everything else but streamlined. She wanted a clean, simplistic look to emphasize her brand... Sewplicity.
She also recently embarked on a journey to clean eating and since she is a blogger through and through was now also writing about food and needs a clean way to display her recipes. And Jennifer understood instinctively that it is best to have your blog work for you on your own home base and she asked me to transfer her blog from blogger.com to WordPress.
Foodie - A Sleek, Uncluttered Child Theme
Simplicity is much harder to achieve than chaos. Everyone knows that.
When I started to think what her dream website would be, a clean white canvas come to mind. I found it in Foodie by Shay Bocks, a very talented fellow WordPress developer. She developed Foodie as a Third-Party Theme for StudioPress that leverages the powerful Genesis Framework
You have to have a self-hosted version of WordPress and Genesis Framework running before installing and activating the Foodie child theme.
Loaded with Features
The Foodie child theme comes packed with some great features:
HTML5 Markup - it uses the latest version of HTML coding
Mobile Responsive - it adjusts to a readable format depending on what device the user is using
3 color schemes available: Grey, Citrus, and Earthy - I am in love with the Earthy one!
6 layout options that include full-width, one sidebar, and two sidebar options
Recipe card styling using the Easy Recipe plugin
Widgetized home areas and recipe pages
Different sized featured images
A Clean Landing Page Template to present your best pitch without any distractions
Custom styling for 8 supplementary plugins to fit the feel of the theme
Horizontal ad space in the footer and above the header
I also love that you have the option to use an image as a custom header or text in a beautiful font.
I made some minor changes to the CSS to accommodate Sewplicity's color scheme. I also added her Etsy shop using the Etsy Pro Plugin from Fairground Media, which allows me to pull her products by category. Then I integrated MailChimp with the Genesis Extended eNews plugin and a bunch of other additions. Finally, I migrated her blog - this experience warrants another blog post all together. It was pretty nerve wracking.
Jennifer has more than 500 blog posts and I struggled a bit to display them in a way that would show a lot visually in a grip. I used the Genesis Grid Loop plugin by the great Bill Erickson.
Bottom line: Great Theme!
Overall, I loved the theme - this is seriously a great WordPress theme by StudioPress and you get a ton for your money!
But if I had to find negative points: I wish the documentation was not so broken up (but that is a matter of personal taste) and the H1 headlines are not standing out enough compared to H2.
That's it. Feel free to check out her website and come back if you have any questions.
* Organic SEO Press is a proud affiliate of StudioPress!
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