If you follow the latest developments, you know what mustaches and SEO have in common.
Now, you can think whatever you want about mustaches or SEO, but there is no arguing that if Rand Fishkin, the super-sharp founder and CEO of Moz, says something, he has the attention of an entire industry.
And when he said:
"Inbound Marketing" as terminology is losing to "Content Marketing"
during MozCon, he sparked a loaded discussion among fellow Inbound Marketers, Content Marketers and SEOs.
So is Inbound Marketing losing to Content Marketing?
Definition Content Marketing
... creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you."