Only when executed strategically, exhibiting at an industry conference will help you build your brand, generate sales leads, and strengthen relationships with customers and key prospects.
However, according to EXHIBITOR Magazine, the average budget for a tradeshow event with a 20x20 booth including travel expenses refurbished booth designs and display items, shipping and much more adds up to more than $25,000 per event.
The amount allocated to promoting the event averages out to 8% of the total event budget, which isn't much considering the size of your investment. Trade show marketing is a complicated process, and to get the ROI you're looking for you must be strategic.
If you are thinking about attending or exhibiting at an industry conference this year, fill out the form below to schedule a free, no-strings attached consultation to learn more about how Inbound Marketing can help you get more out of your investment!
But even with your budget mostly spent on rental, travel and booth designs, you don't have to accept meager turn-out at your booth and endless conversations leading to nowhere as a given.
You can use the power of inbound marketing to prepare and follow up with your leads and customers.
When planning your tradeshow, think about your marketing goals in general and your tradeshow goals in particular:
Are you looking to increase new leads, sales, traffic to your website, social media following, or blog subscriptions?
Is there a certain number of contacts, prospects, or closed customers you'd like to leave with? What does success look like?
Now let's take these goals and turn them into reality!
Aside from taking all the email marketing, blogging, and social media off your plate so you can manage your trade-show preparations, we will also provide you with the expertise, skills, and professionalism to make each and every trade-show to come well worth the investment.
One-Time Investment: $1,950