Study: Inbound Marketing With HubSpot vs. Without

June 08, 2014 Hannah Eisenberg 0 Comments

Study Inbound Marketing with or without HubspotWhen I looked first into HubSopt, I considered for a few days if I could pull of marketing automation without HubSpot.

I mean I paid for a state-of-the-art SEO tool, a premium content optimization tool, a social media management tool and I used a great email marketing tool.

My website was based on WordPress and it was easy for me to build landing pages, place calls to actions below every blog post and capture leads with the ever amazing Gravity Forms plugin.

But how would I pull everything together? How can I measure the impact of a campaign to attract interior designers across various blog posts, an industry survey and social media posts?

I decided for Hubspot and I saw tremendous results in the 4 months I have used it: e.g., I have doubled our website traffic in just 3 months!

But don't just take my word for it!

Inbound Marketing Study - HubSpot vs. Non-HubSpot

OverGo Studio ran an interesting study recently where they compared the results of 14 of their clients that published the same amount of blog posts over a 12 month period and received the same level of Inbound Marketing Services. Sever of them used HubSpot, seven did not.

Increase In Organic Traffic

OverGo Studio compared the organic traffic of all clients at the beginning and the end of the 12 month period. The seven customer who did not use HubSpot increased their non-paid website traffic by 170%, the ones who used HubSpot by 590%.

Lead Generation Efforts

Naturally the number of leads increased as well. The companies who used HubSpot saw on average 125% (for B2B) and 294% (for B2C) more monthly leads than companies who did not. Their conversion rate was also 43% (for B2B) and 50% (for B2C) higher than their counterparts that were not using Hubspot.

Infographic

Courtesy of: B2B Infographics

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