Have you been blogging every week, at least once, sometimes even twice a week?
Did you write short 500-word summary posts, 1,000-word opinion pieces, and even a few 2,500 word walkthroughs?
Did your blog posts include images, videos, stats, internal and external links, keywords and a lot of your blood, sweat, and tears?
You checked all the boxes, did everything correct, right? (Check out the ten core elements of a blog post here.)
But after weeks and weeks of blogging you are asking yourself: why is no one reading it?
Well, almost no one, you and your mom and one of her friends are. Maybe a couple of other random people, but not your buyer persona. Not someone who can turn into a lead then a customer.
Should you keep doing what you are doing or just give up?
First of all: Don't Give Up
Even if you feel depressed, and you want to stop, don't give up.
I know, you figure what's the point? If nobody will notice and you stop, you will have all that extra time back to go to networking events and cold calling to get new business.
While cold calling, buying lists and mailers might sound like it will generate more business for you than your blog that isn't being read, they probably won't.
And with a little perseverance and some tweaking you can turn your blog into a traffic and lead generating machine.
Google Is Reading Your Blog Posts
While human eyes might not be reading your posts, that little Googlebot is. That is as long as your site is correctly indexed, which you can check using Google Webmaster Tools. Google is reading, indexing and adjusting your ranking with every blog post.
So if you were to stop suddenly or significantly slow down, Google would take that as a signal and decrease your rank for it. There is a direct correlation between the number of properly indexed pages and traffic ranking. According to ContentPlus, websites with blogs usually have 434% more indexed pages and 97% more indexed links.
So keep on going to keep the Google gods happy.
Future-Update Proof Your Website Now
Almost all SEO tricks or techniques, such as link farms, schema markup, keyword optimization, that worked at one time to get rankings don't work now, or if they do, they won't for too long. Every time something becomes known as a way to get rankings, it gets over-exploited and Google either kills it (like Google Authorship) or lowers its weight in the ranking.
If we learn anything from past Google's updates, it is that if you focus on a trick, rather than real content, you will be hurt eventually.
Building a solid foundation of blog posts with real content will pay off eventually. A lot of websites saw their rankings increase after these updates, because they had what Google actually wanted. There were some real big winners after Hummingbird, and not surprisingly they were ones with genuine content.
Practice Makes Perfect (Or At Least Better)
The more you write, the better you will get at it.
Analyzing your blog posts to see what keywords you are ranking for, how many clicks, contacts or leads get will allow you to see which blog posts worked better than the others. Soon enough you will be seeing results from your writing.
How long have you been writing? What do you think works for you?