Today was the day: The day I became Inbound Marketing Certified by HubSpot. See my shiny new badge?
What is Inbound Marketing, you ask?
Inbound Marketing is a new approach to marketing. Traditional advertisement talks to readers, listeners or viewers, is ineffective, not targeted and expensive. Inbound Marketing has a conversation with the person, builds a relationship and educates. Because "people do not like to be sold to, but they like to buy" (Brian Clark, Copyblogger.com).
The idea is to turns strangers into visitors with great targeted content marketing and distribution of the content on social media outlets. Visitors find this very valuable information, but 95% of the website visitors will not return unless you have strong calls-to-actions, landing pages and capture forms to convert the visitor into a lead. Now you can follow up with targeted emails, drawing the leads closer and closer until they make a purchase. The last step in this Inbound Marketing Process, you delight your customers with smart content and awesome customer service. And happy customers make the best promoters!
What Does Inbound Mean For You?
That is a good question. For the last year and a half I struggled to explain in 30 seconds how Organic SEO Press helps customers: we design great WordPress websites, do search engine optimization and content marketing. Oh, and there is social media strategy and you should Mail Chimp integration. We always try to understand the pain points our customers face and use our expertise to offer the best solution possible to grow our client's business.
Now we will start to transition into Inbound Marketing and be able to offer you everything on on integrated, proven platform that has helped over 10,000 customers all over the world. We are excited to bring your online marketing to the next level.