The average Monday morning is surreal enough as you sit down and struggle to settle back into work, all before the caffeine has even fully kicked in.
But Monday, July 11th, was even more surreal than usual. My Twitter feed was invaded by Pokémons. I checked Facebook and LinkedIn and got the same results. I remember calling my husband and feeling a little confused about what the heck Pokémon Go was.
By now, there probably isn't anyone who does not know what it is, so let's skip that whole song and dance.
For the first few weeks, watching hundreds of people walking all over the city like brainless lemmings staring at their screens and hunting little virtual beings in an augmented reality was fascinating. It was all fun and games — like having a front-row seat at a mass sports event.
However, smart business owners quickly figured out that there is money to be made.
Lots of money.
With virtually no investment and a skyrocketing return on investment.