EBooks are a great way to get to know the people who are interested in your products before they are ready to talk to you. In fact, today's buyers complete 66% of the purchasing decision process online before contacting you.
You can support them in this process by anticipating and answering their questions, concerns and objections with ingated lead generation assets, such as eBooks, on your website.
However, the creation of these eBooks usually takes days or even weeks and involves a marketer, a copy writer, a designer, and an editor.
Luckily, we found a better way!
Creating Stunning EBooks In Minutes, Not Days!
On May 31st, 2016 we held a webinar that covers how you can use existing content (e.g., blog posts that you already have published) to create stunning lead generation assets in less than 60 minutes. During this webinar with our friends at Beacon, you will learn:
- What premium content is and why it should be an integral part of your marketing
- What the different types of premium content are and which works best in the different stages of the buyer's journey
- What does a typical eBook creation process look like and how you can improve it
- Which content can be efficiently repurpose to create effective eBooks
Of course, we will share a lot of practical tips and best practices with you!