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Sales & Marketing Alignment Is Now Tablestakes
AI is making it increasingly easier to research companies and products as well as compare options and prices. At the same time, buyers become more impatient, distrusting, and skeptical. In fact, 96% of buyers have done their research before contacting a company.
Marketing and sales techniques that worked even two years ago getting ineffective. Organic search traffic and PPC results are decreasing, generic sales pitches and col outreaches don't work. Buyers are now looking for a trustworthy advisor to help them answer the last remaining questions and close the deal.
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Hit Reset By Hosting A Company-Wide Alignment Day
Go ahead, hit the reset button and get out of the rut. In just one day, you will:
- Get executive buy-in and common consensus that buying behavior has changed which impacts the way we need to market and sell,
- Implement a cultural shift and align your marketing and sales behind a common goal,
- Discover which specific marketing and sales techniques work in the age of AI and which are a waste to time and money,
- Walk through a proven digital scorecard that will act as guardrails to keep you on the road towards success,
- Walk away clear priorities and objectives for the next 90 days as well as 20+ content ideas (video and articles) for each of your product and services.
"The workshop with Hannah was a real eye-opener for all of us and provides us with a much stronger content philosophy and methodology, as well as a framework for working more closely with Sales and Account Management. There’s a lot to do but we are enthused about doing it."
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"3P got deep into understanding what we are out to accomplish in the hearts and minds of our target audiences and lead the creation and execution of a great program. We get compliments from our target customers, suppliers, and employees."
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