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Buying Behaviors Have Drastically Changed
Studies show that today's customers complete 80% of their decision-making process before they first contact the sales team. (Source: Forrester & Google ZMOT Study)
To successfully sell to this increasingly Digital Buyer, marketing and sales need to be more closely aligned and work even better together than they ever have before.
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Workshop Goals
After this workshop, you and every person in your organization will fully understand and be bought in on the following:
- How the Digital Buyer impacts your sales and marketing teams and why alignment is crucial,
- How both departments can work effectively together to build a high-performing, content-driven strategy,
- What high-impact topics you should tackle first, and
- What steps you need to take internally to build a successful marketing & sales program.
“Meeting 3P Creative Group is the best thing that's happened to our company.”
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"3P got deep into understanding what we are out to accomplish in the hearts and minds of our target audiences and lead the creation and execution of a great program. We get compliments from our target customers, suppliers, and employees."
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