Sales & Marketing Alignment Workshop

Transform your entire company culture to one that builds trust with prospects and clients, resulting in happier customers, faster sale cycles, and more revenue.

Workshop (2)

Buying Behaviors Have Drastically Changed

Studies show that today's customers complete 80% of their decision-making process before they first contact the sales team. (Source: Forrester & Google ZMOT Study)

To successfully sell to this increasingly Digital Buyer, marketing and sales need to be more closely aligned and work even better together than they ever have before. 

Digital Buyer (1)

Workshop Goals

After this workshop, you and every person in your organization will fully understand and be bought in on the following:

  • How the Digital Buyer impacts your sales and marketing teams and why alignment is crucial,
  • How both departments can work effectively together to build a high-performing, content-driven strategy,
  • What high-impact topics you should tackle first, and
  • What steps you need to take internally to build a successful marketing & sales program.
Workshop Goals
“Meeting 3P Creative Group is the best thing that's happened to our company.”
BarryAngell (2)
Barry Angell
CEO, Juriba
"3P got deep into understanding what we are out to accomplish in the hearts and minds of our target audiences and lead the creation and execution of a great program. We get compliments from our target customers, suppliers, and employees."
Bob Burrows
CEO, Chainvu

Workshop Details

In-Person Workshop Timetable

These workshops can be held in-person or online. Below is the ideal timetable for the in-person workshop. However, we will discuss your goals and needs and adjust if needed.

  • 8:30 - 9:00 Breakfast
  • 9:00 - 9:15 Workshop Expectations
  • 9:15 - 10:45 Part 1: The Digital Buyer
  • 10:45 - 11:00 Break 
  • 11:00 - 12:30 Part 2: The Big 5
  • 12:30 - 13:30 Lunch
  • 13:30 - 15:00 Part 3: The Selling 7
  • 15:00 - 15:30 Break
  • 15:30 - 17:00 Executive Debriefing

Who Should Attend

We often hold this workshop onsite as part of a company retreat or all-hands meeting because this workshop transforms the company culture. If that isn't possible, here is the minimum number of participants:

  • The entire sales team, incl. sales ops
  • The marketing team
  • Management
  • Everyone else involved in revenue generation and content creation

We understand it is hard to get all employees in a room for a whole day, but it is essential that everyone attends to make this successful.

Online Workshop Timetable

For online workshops, we recommend breaking the workshop into two 3-hour sessions over two days within one week (e.g., Tuesday/Wednesday).

Day 1:

  • 9:00 - 9:15 Workshop Expectations
  • 9:15 - 10:45 Part 1: The Digital Buyer
  • 10:45 - 11:00 Break 
  • 11:00 - 12:30 Part 2: The Big 5

Day 2:

  • 9:00 - 9:15 Quick Check-in
  • 9:15 - 10:45 Part 3: The Selling 7
  • 10:45 - 11:00 Break
  • 11:00 - 12:30 Executive Debriefing

Workshop Costs

A one-time investment of $4,950 (excl. travel)

This workshop can be combined with our in-person Value Proposition & Messaging Workshop or the HubSpot Intensive Training Day to jump-start your marketing refresh!



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