Sales & Marketing Alignment Workshop
Transform your entire company culture to one that builds trust with prospects and clients, resulting in happier customers, faster sale cycles, and more revenue.
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Buying Behaviors Have Drastically Changed
Studies show that today's customers complete 80% of their decision-making process before they first contact the sales team. (Source: Forrester & Google ZMOT Study)
To successfully sell to this increasingly Digital Buyer, marketing and sales need to be more closely aligned and work even better together than they ever have before.
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Workshop Goals
After this workshop, you and every person in your organization will fully understand and be bought in on the following:
- How the Digital Buyer impacts your sales and marketing teams and why alignment is crucial,
- How both departments can work effectively together to build a high-performing, content-driven strategy,
- What high-impact topics you should tackle first, and
- What steps you need to take internally to build a successful marketing & sales program.

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Workshop Details
In-Person Workshop Timetable
These workshops can be held in-person or online. Below is the ideal timetable for the in-person workshop. However, we will discuss your goals and needs and adjust if needed.
- 8:30 - 9:00 Breakfast
- 9:00 - 9:15 Workshop Expectations
- 9:15 - 10:45 Part 1: The Digital Buyer
- 10:45 - 11:00 Break
- 11:00 - 12:30 Part 2: The Big 5
- 12:30 - 13:30 Lunch
- 13:30 - 15:00 Part 3: The Selling 7
- 15:00 - 15:30 Break
- 15:30 - 17:00 Executive Debriefing
Who Should Attend
We often hold this workshop onsite as part of a company retreat or all-hands meeting because this workshop transforms the company culture. If that isn't possible, here is the minimum number of participants:
- The entire sales team, incl. sales ops
- The marketing team
- Management
- Everyone else involved in revenue generation and content creation
We understand it is hard to get all employees in a room for a whole day, but it is essential that everyone attends to make this successful.
Online Workshop Timetable
For online workshops, we recommend breaking the workshop into two 3-hour sessions over two days within one week (e.g., Tuesday/Wednesday).
Day 1:
- 9:00 - 9:15 Workshop Expectations
- 9:15 - 10:45 Part 1: The Digital Buyer
- 10:45 - 11:00 Break
- 11:00 - 12:30 Part 2: The Big 5
Day 2:
- 9:00 - 9:15 Quick Check-in
- 9:15 - 10:45 Part 3: The Selling 7
- 10:45 - 11:00 Break
- 11:00 - 12:30 Executive Debriefing
Workshop Costs
A one-time investment of $4,950 (excl. travel)
This workshop can be combined with our in-person Value Proposition & Messaging Workshop or the HubSpot Intensive Training Day to jump-start your marketing refresh!


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