Workshop: Boost Your Marketing With ChatGPT & Generative AI
Artificial Intelligence (AI) is predicated on making trillions of dollars in annual impact. Generative AI, in particular, has powerful capabilities to improve existing content and speed up the generation of fresh content, revolutionizing the way marketing functions.
Despite that, most marketers struggle to understand and apply generative AI in their day-to-day jobs. If that sounds like you, this workshop is for you
AI Won't Take Your Job, A Marketer Using AI Will
According to Gartner, "30% of outbound marketing messages from large organizations will be synthetically generated" by 2025. This is just one example of the drastic impact generative AI will have over the coming months.
You need to get your team fluent and confident in using generative AI in all their daily marketing tasks as soon as possible. This will allow you to free up around five (5) hours per week per marketer that they can dedicate to higher-value tasks.
After this workshop, you and every person in your marketing will fully understand and be bought in on the following:
- What generative AI is, how it works, and how other organizations are already using it to make their marketing more effective
- Brainstorm 5-6 distinct use cases you will start experimenting with right away and learn how to get started
- How to identify future use cases for generative AI within your marketing organizations
In-Person Workshop Timetable
Below is the ideal timetable for the in-person workshop. However, we will discuss your goals and needs and adjust if needed.
- 8:30 - 9:00 Breakfast
- 9:00 - 9:15 Workshop Expectations
- 9:15 - 9:45 Part 1: Generative AI & Marketing
- 9:45 - 11:15 Part 2: Experiment With & Refine 5-6 Use Cases
- 11:15 - 11:30 Break
- 11:30 - 12:30 Part 3: Future-Proofing Your Marketing &
- 12:30 - 13:00 Questions
- 13:00 - 14:00 Lunch
- 14:00 - 15:00 Executive Debriefing
Who Should Attend
Due to the highly interactive nature of the workshop, we recommend to have no more than six people from your team participate:
- The marketing team
- Everyone else involved in revenue generation and content creation
Online Workshop Timetable
For online workshops, we recommend breaking this workshop into two sessions over two days within the same week.
Day 1 (4 hours):
- 15 min. Workshop Expectations
- 30 min. Generative AI & Marketing
- 90 min. Experiment With & Refine 5-6 Use Cases
- 15 min. Break
- 60 min. Future-Proofing Your Marketing
- 30 min. Questions
Day 2 (1 hour):
- 60 min. Executive Debriefing & Next Steps
A one-time investment of $1,950 (excl. Travel)
This workshop can be combined with other workshops or the Content Marketing 9-Week Intensive Training (choose this for week #9) to jump-start your marketing refresh!